My major strengths are in marketing and (UI/UX) design-related systems such as visual-design, media-planning, providing marketing strategies, project-management and running the marketing events and seminars. Additional strengths are team-building, organization, and budgeting with strong interpersonal skills in both Chinese and English languages. A hardworking person, I value excellence, have high standards to deliver, and capably adopt and adapt to new knowledge. Effectively meeting tough requirements and deadlines is always my top priority.
Full Time | Our Hong Kong Foundation Limited
Senior officer – Website & Multimedia | 2020.4 – 2021.2
City | Hong Kong
The OHKF is a leading non-profit and non-governmental organization dedicated to promoting Hong Kong’s long-term interests and sustainable development by drawing upon Hong Kong’s unique advantages’.
Job Responsibilities:
– Maintenance of the website development of Ourchinastory.com
– Project management on digital projects such as website & EDM system development, Mobile apps UI design, UX tracking
– Implement EDM system development Manage SEM budgeting and SEO content’s planning
– Analytics on the website’s traffic performances through GA
Job Applied Skills
Full Time | Westminster Travel Limited
Assistant Manager – Digital Analytics | 2012.8 – 2020.2
City | Hong Kong
Westminster Travel is a local based company in the field of travel and tourism services. They are providing corporate travel services to the local big clients such as HSBC, Local Universities, Government, etc…. In addition, WTL became a member of the Corporate Travel Management (Australia) Group during 2016.
Job Responsibilities:
– Maintenance of all company websites (Joomla, WordPress & Custom) and social media contents
– Project management on digital projects such as website & mobile application development
– Provide digital marketing consultant service for the CTM’s group member
– Manage and analytic all SEM, SEO, EDM, and website performances
– Manage all UI / UX such as art direction and project development
– Monitor all events and conference meeting art design and production
Job Applied Skills
Full Time | Sodexo (Hong Kong) Ltd.
Marketing Executive (Digital) | 2010.10 – 2012.7
City | Hong Kong
Sodexo is a global leader in food services, facilities management services, and the global outsourcing expert, striving to improve the standard of daily life. They have many international clients such as HSBC, Citibank, AIA insurance, etc…
Job Responsibilities:
– Renewing the Promotion Website development
– Assist & Monitoring the project management on a digital project
– Maintenance of the company websites
– Apply SEO skills on developing the website
– Maintenance of the SEM account
– Design and provide art direction for the regional website
– Monitoring and coordinate with the agency for all the visual & web design
– Printing quality control
Job Applied Skills
Full Time | Sino Education Ltd.
Marketing Executive (Digital) | 2010.10 – 2012.7
City | Hong Kong
Sodexo is a global leader in food services, facilities management services, and the global outsourcing expert, striving to improve the standard of daily life. They have many international clients such as HSBC, Citibank, AIA insurance, etc…
Job Responsibilities:
– Renewing the Promotion Website development
– Assist & Monitoring the project management on a digital project
– Maintenance of the company websites
– Apply SEO skills on developing the website
– Maintenance of the SEM account
– Design and provide art direction for the regional website
– Monitoring and coordinate with the agency for all the visual & web design
– Printing quality control
Job Applied Skills
Digital Marketing Skills
– Create Contents, Keywords Planning
– SEM & SEO
– Facebook & Instagram Management
Applied Skills in Score
Technical Skills
– SEO technical
– Design Skills
– Website Performance Analytics
– Project Management
Applied Skills in Score
Software Skills
– Create Website
– Website Tracking
– Design Skills
– General Office Softwares
Applied Skills in Score
Master of Multimedia & Entertainment Technology | The Hong Kong Polytechnic University
Period | 2009.9 – 2013.6
City | Hong Kong
Bachelor (Honour) Advertising, Media and Design Management | The University of Huddersfield
Period | 2006.9 – 2009.12
Distance Learning | UK University, Study in Hong Kong
Diploma of Multimedia Design | The HKUST lifelong College
Period | 2003
City | Hong Kong
Diploma of Computer Graphics | The International Academy of Design
Period | 1998
City | Toronto, Canada
The Foundational of Digital Marketing | The Google Academy
Period | 2021
Online Course
Google Analytics Individual Qualification | The Google Academy
Period | 2020
Online Course
Certificate – Public Relations Campaigns Management | The Hong Kong Management Association
Period | 2006
City | Hong Kong
Certificate – Foundations of Public Relations | The Hong Kong Management Association
Period | 2005
City | Hong Kong